Wednesday, August 12, 2009

Choosing an Affiliate Program

HOW TO CHOOSE AN AFFILIATE PROGRAM

Let’s say you are considering numerous programs to join. Remember that merchants should provide you with much more than just a link to join the affiliate program.

There should be sufficient information to consider the following vital affiliate marketing factors:

Can you make money from the product?
High commission figures must not affect your decision as long as multi-tier payments. Here the main item to consider is whether a merchant’s product is interesting for people to buy and how it will fare alongside competition.

How is the commission rate?
The other question to think about during product research is to estimate the commission rate. It should be sufficient to make your efforts worthwhile.

Another factor to study is “sales page effectiveness”. For this purpose you have to visit the sales page of the product to confirm that the sales copy does a good job of selling the product.

Affiliate support
We also suggest that you check affiliate support. This means there should be links to join the affiliate program and also other useful promotional materials (sample ads, articles, solo mailings, endorsements / reviews, signatures). Ideally there will be an affiliate mailing list so that the merchant can convey useful news.

If you’ve now examined all these factors and wish to start receiving money as an affiliate don’t promote all the possible programs because you will hurt yourself. Putting a number of affiliate products on one page dilutes the effect, the exception being if they all relate to the same topic.

Another alternative to handle several products is to separate them. In this way you can have a large list of products but still adhere to the following advice. Use different procedures for signing up, different ways of creating affiliate links and methods of payments, at different intervals.

A good compromise is to use a company which contains many affiliate programs under one umbrella. They consolidate your commissions into one payment and have a standardized format for affiliate links with no individual sign-ups required.

Actually, there is a large number of providers that will pay you if you place their content on your site. For example, we advise that you consider putting compatible products on your website. If you’re selling only computer hardware, offer free software downloads and earn money in the process.

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